Art! Films! Girls! Pizza! Mobile content delivers it all…

September 17, 2007 at 10:52 am

We’ve been impressed with the sheer range of new mobile content on offer around the world this week. So much so that we wanted to mention as much of it as possible, rather than focusing on one service in particular. The services range from the potentially very useful, to the blatantly indulgent. But we think they all have the potential to acquire a gaggle of loyal users.

The Museum of Fine Arts in Boston, in association with communications agency Hill Holliday (great name), is offering fine art aficionados the opportunity to download pictures of some of the Museum’s best pieces as wallpaper. Everyone from students of impressionism to budding Egyptologists is bound to find something that appeals. The pictures can be purchased for $1.99 each, or you can take out a monthly subscription for $4.99 and receive 5 per month plus the option to download the special monthly ‘bonus’ wallpaper. It’s quite expensive, but we are talking about high culture here, not cheap, sensationalist entertainment.

Speaking of which, in the UK, mobile operator 3 has added content from infamous ‘lads mag’ FHM to its range of services. There is a strong bias towards scantily clad women and juvenile japes, so if that’s your bag, you’re in for a treat. Otherwise, be warned – high brow it ain’t.

Much more useful, though sadly only available if you happen to live in Holland, is a new service from Pathe Mobile (developed together with Sharewire) that provides users with information on what is showing at the local cinema and when. Filmgoers simply send a text to a shortcode and receive the relevant info direct to their phone. Other content such as trailers, movie stills and summaries are also available, and Pathe says that it will be adding a ticket reservation service in the near future. This sounds really useful to us, particularly if you decide to catch a movie spontaneously. The only other thing we think they should add is a review page.

Finally, Gomobo is a US service that allows you to order your favourite food from your favorite “restaurant” in advance allowing you to jump the queue when you get there. After you’ve signed up , you can choose your local eatery from the menu, put your order together and text it to the gomobo server, from where it gets forwarded to the relevant establishment. When you get there, you just give the last 4 digits of your phone number to the cashier and take your food. The bill is automatically charged to your credit card. We think this sounds like a pretty good idea for frequent users of fast food chains. Unfortunately, that counts us out.

Hamish M.
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Entry filed under: gomobo, mobile applications, mobile content, pathe mobile, sharewire.

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